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Glossary

Every technical term, in plain language

Every technical term used in our packages and tooltips, fully explained here with concrete examples.

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Technology & jargon

What are Core Web Vitals?

Core Web Vitals are the three metrics Google uses to judge your site's user experience: how fast the main element appears, how quickly the page responds to interaction, and how stable the layout stays while loading. They factor into your ranking.

  • Fast to appear (LCP)main image or text within 2.5 seconds
  • Responsive (INP)clicks and typing feel immediate
  • Stable layout (CLS)nothing jumps around while loading
What are HTTP/3 and premium SSL/TLS?

HTTP/3 is the newest version of the protocol browsers use to fetch pages. It recovers faster from unstable connections, which matters most on mobile. SSL/TLS is the encryption behind the padlock in the address bar; those certificates are managed and renewed proactively.

  • Faster on mobileless delay when signal fluctuates
  • Always encryptedcertificates renew automatically
  • Modern standardgood for SEO and for trust
What does 100% IP transfer mean?

IP here means intellectual property: the source code of your platform. On delivery the complete, clean codebase is transferred to your own environment (GitHub, AWS or Azure). You own it, you can continue with any partner and you are never locked in.

  • Full source codereadable React/TypeScript, no black box
  • Into your environmentpushed to your own repository or cloud
  • No vendor lock-inany developer can carry on
What does EU data residency mean?

Data residency is about where your data physically lives. With us the site, database, back-ups and log files stay inside the European Union. That keeps GDPR compliance simple and avoids debates about transfers to third countries or US legislation.

  • Stored in the EUdatabase, files and back-ups stay European
  • No Cloud Act exposureno US jurisdiction over your data
  • Demonstrableusable in your GDPR register and audits
What does MCP Enabled mean?

MCP (Model Context Protocol) is the open standard that lets AI assistants talk to your systems safely. Your platform exposes its data and actions through that standard, so an AI agent can query data or run tasks within strict permissions — no custom integration per tool.

  • AI reads your dataan assistant can consult your own records
  • Autonomous syncrecurring data tasks run without manual work
  • Role-based accesseach agent only sees what is allowed
  • Future-proofnew AI tools connect without a rebuild
What is a Web Application Firewall?

A WAF inspects every request to your site before it arrives. Known attack patterns — SQL injection, cross-site scripting, exploitation of software flaws — are blocked at the network edge, ahead of your application.

  • Injections blockedattempts to manipulate your database
  • Known exploitsrules are updated continuously
  • Loggingevery block is traceable for audits
What is Advanced Rate Limiting?

Rate limiting caps how many requests one visitor or system may make per time window. Your site stays available to real customers even when someone spams a form, guesses passwords or tries to scrape your data.

  • Anti-abuseform and login spam is throttled
  • API protectionintegrations stay within agreed volumes
  • Smart ruleslimits per path, IP or user group
What is an active Enterprise API integration?

An API integration lets your website exchange data automatically with another business system, without copy-paste. "Active" means the connection runs permanently and is monitored: a change in one system appears in the other within seconds. Two such integrations are included. The examples below are illustrative.

  • Recruitment system (ATS)vacancies and applications in sync automatically
  • CRMleads and customer data pushed both ways
  • Inventory or ERPprices and stock live on the site
  • Monitoring includedfailures are detected, logged and recovered
What is Bot Management?

A large share of internet traffic is automated. Bot Management tells the difference: search engines and monitoring get through, while scrapers, spam bots and AI crawlers copying your text are stopped.

  • Content protectedunwanted AI scrapers are kept out
  • Clean statisticsbot traffic does not pollute your analytics
  • Google still welcomelegitimate crawlers pass through
What is DDoS mitigation?

In a DDoS attack thousands of infected machines flood your site with requests until it becomes unreachable. Mitigation recognises that pattern at the network edge and filters the malicious traffic out while real visitors carry on.

  • Automaticattacks are neutralised without intervention
  • Unlimited volumeeven large-scale attacks are absorbed
  • Real visitors stayfiltering happens ahead of your servers
What is Edge Page Caching?

Frequently visited pages are stored as ready-made copies on servers close to your visitor ("the edge"). That copy is served instantly without hitting your database every time — faster for visitors and up to 90% less load during traffic peaks.

  • Instant loadingthe page comes from the nearest server
  • Less database worklower cost and more stability under peaks
  • Automatic refreshnew content replaces the copy immediately
What is email deliverability (and a dedicated IP)?

Deliverability is the chance your email actually lands in the inbox instead of spam. It depends on correct domain settings (SPF, DKIM, DMARC) and on the reputation of the sending IP address. A dedicated IP means you do not share that reputation with unknown senders.

  • Inbox, not spamdomain authentication configured correctly
  • Own reputationdedicated IP, not shared with third parties
  • Insightopens, clicks and bounces are measurable
What is GEO (Generative Engine Optimization)?

SEO gets you found in Google. GEO does the same for AI answer engines such as ChatGPT, Perplexity and Gemini: your information is structured and phrased so those models can cite your business correctly as a source.

  • Structured dataschema.org so machines understand context
  • Citable answersclear question-and-answer blocks per topic
  • Accessible to AIcorrect crawl instructions and attribution
What is Geo-Targeted Content Delivery?

The network detects where your visitor is before the page even loads and serves the right version immediately: language, currency, pricing or branch. This happens at network level, so no slow redirect and no flicker.

  • Right language instantlyno redirect, no wrong first impression
  • Regional contentpricing, terms or branch per country
  • Fastdecided at the network edge, not in the browser
What is Single Sign-On (SSO)?

With SSO your staff sign in using the corporate account they already have (for example Microsoft Entra ID or Okta). No extra passwords, and when someone leaves the company their access to your platform ends automatically.

  • One loginthe same account as mail and intranet
  • Automatic offboardingaccess ends the moment someone leaves
  • Matches IT policyincluding your organisation's two-factor setup
What is Smart Image Optimization (AVIF/WebP)?

AVIF and WebP are modern image formats delivering the same quality at a fraction of the file size. Your photos are converted automatically and scaled per screen at the network edge — up to 70% faster loading with no visible quality loss.

  • Automatic formateach device gets the fastest image type
  • Right dimensionsno desktop-sized photo on a phone
  • No manual workyou simply upload the original photo
What is Smart Routing?

By default the internet does not always pick the fastest path between visitor and server. Smart Routing continuously measures network routes and sends each request along the fastest one — up to 30% faster loading, especially on mobile and from abroad.

  • Shortest routetraffic travels via the nearest network hub
  • Avoids congestionbusy or slow internet exchanges are bypassed
  • Stable on mobileless packet loss and stuttering on 4G/5G
  • Measurable resultvisible in your Core Web Vitals report
What is the AI-Readiness Index?

A score and checklist showing how ready your data and platform are for AI. In practice: is your content structured, are relationships between records explicit, and are permissions properly set? The higher the score, the faster you can add an AI assistant later without a costly migration.

  • Structured datainformation lives in fields, not loose text
  • Clear relationshipscustomer, order and document are linked
  • Permissions in orderan AI agent only sees what it may
  • Quarterly reportyou see where the gains are
What is the OWASP Top 10?

The OWASP Top 10 is the international reference list of the ten most common web application security risks, from injection to broken access control. We build and test against that list and document the results for your compliance file.

  • Built to the standardthe ten risks are structurally covered
  • Testedpenetration tests and automated scans
  • Documentedaudit trail for ISO and GDPR files
What is Zero-Downtime Deployment?

A new version is built and tested alongside the live site first. Only when everything checks out is traffic switched over in one move. Visitors never see a maintenance page and active sessions are not interrupted.

  • No offline windowsupdates are possible during business hours
  • Tested before liveevery release runs in a copy environment first
  • Instant rollbackthe previous version returns within seconds

Templates, integrations & CMS

Templates, no page limit

5 page types, no page limit. Every type is a template: one Services template can serve an unlimited number of service pages, one News template an unlimited number of articles. So you choose 5 kinds of page structure — how many pages you create within them is up to you. The examples below are illustrative; the actual templates may differ per business.

  • Homelanding page with your core offer and USPs
  • About usstory, team and local roots
  • Services / Rangeone template, unlimited service or product pages
  • News / Updatesone template, unlimited articles and updates
  • Contact & Opening hoursdirections, form and current hours
Templates, no page limit

10 page types instead of 5 — and still no page limit. Every type is a template that serves unlimited pages: one region template can carry dozens of local landing pages, one FAQ template hundreds of questions. The examples below are illustrative; the actual templates may differ per business.

  • Homelanding page with your core offer and USPs
  • About usstory, team and local roots
  • Services / Rangeone template, unlimited service or product pages
  • News / Updatesone template, unlimited articles
  • Contact & Opening hoursdirections, form and live hours
  • Region / local landing pagee.g. "Bakery in Hasselt" — unlimited cities or districts
  • FAQ / Knowledge baseQ&A template, strong for Google and AI search engines
  • Work / Portfolioprojects, cases or photo reports per item
  • Careers / Vacanciesone template, unlimited open roles
  • Request / Order modulequote, booking or order page connected to the database
Templates, no page limit

A heavy integration is a realtime, bidirectional connection with a business-critical system, including data mapping, error handling and monitoring. Four are included. The examples below are illustrative; the right connections differ per organisation.

  • ERP (SAP, Microsoft Dynamics)realtime sync of items, stock, pricing and orders
  • CRM (Salesforce, HubSpot Enterprise)leads, accounts and pipelines connected both ways
  • ATS / HR (Teamtailor, Recruitee, SuccessFactors)vacancies and applications automatically in sync
  • PIM / DAMproduct data and media managed centrally, served automatically
  • Accounting & invoicing (Exact, Odoo, Teamleader)quotes, invoices and payments without manual work
  • Identity & SSO (Entra ID, Okta)secure sign-in aligned with your IT policy
  • Scheduling, logistics or custom APIbookings, tracking or an internal system via API or MCP
What is a headless CMS?

A headless CMS is a content system decoupled from the website itself. Your text, images and pages live in a separate, editor-friendly environment and are delivered to the site through an API. The benefit: editors work in a visual preview, developers keep full control over design and performance, and the same content can later feed an app, kiosk or AI assistant. The points below are illustrative; the actual setup differs per organisation.

  • Separate editing environmentcontent is managed outside the code, with no risk of breaking the design
  • Realtime visual previeweditors see exactly how a page looks before publishing
  • API-first deliverythe same content powers website, app or AI assistant
  • Roles and workflowdrafts, revisions and approval per editor or team
  • Multilingual contenttranslations managed side by side in one structure
  • No vendor lock-inyour content model and exports stay yours, independent of the vendor

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Send us your current URL or a short brief. Within 24 hours you get an evaluation report and — if you like — a working demo on a dedicated subdomain.

  • Reply within 24 hours
  • First demo free & non-binding
  • Fixed price as soon as the quote leaves the door
  • Hosting, security & SSL included by default