Glossary
What is GEO (Generative Engine Optimization)?
SEO gets you found in Google. GEO does the same for AI answer engines such as ChatGPT, Perplexity and Gemini: your information is structured and phrased so those models can cite your business correctly as a source.
- Structured data — schema.org so machines understand context
- Citable answers — clear question-and-answer blocks per topic
- Accessible to AI — correct crawl instructions and attribution
Independent digital advice
Start with the numbers, not with a quote.
Send a short description of your situation. Within 24 hours you will know whether an assessment makes sense in your case — and if it does not, I will say so.
- Reply within 24 hours
- Report with a source behind every finding
- Two to three weeks from access to report
- Maximum 3 cases per month, handled personally
Mark Lens
Who you get at the table