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Glossary

What is email deliverability (and a dedicated IP)?

Deliverability is the chance your email actually lands in the inbox instead of spam. It depends on correct domain settings (SPF, DKIM, DMARC) and on the reputation of the sending IP address. A dedicated IP means you do not share that reputation with unknown senders.

  • Inbox, not spam — domain authentication configured correctly
  • Own reputation — dedicated IP, not shared with third parties
  • Insight — opens, clicks and bounces are measurable
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