Who reads your numbers
on your side of the table?
IT Solutions first assesses, independently, what your website, SEO and advertising budget actually return — based on your own tracking data. Only then do we talk about building. Two services, one order: measure first, decide after.
Two ways we help
The two are separate. You can stop after the first step — that happens regularly, and that is fine.
Assess
An independent verdict on your digital return, built from your own Analytics, Search Console, advertising data and source code. Report and action plan within two to three weeks, with a source cited for every finding.
Build
If the numbers show something has to be built or replaced, we do it: fixed price, fixed scope, a working demo within 15 minutes instead of a quote after two weeks.
See a real report first.
Request the anonymised sample report of our SEO, GEO and AI analysis and see exactly what you get — structure, scores and priorities — before releasing a budget.
PDF · 35 pages · valid for two weeks
You are buying effort, not results
A marketing invoice almost always describes effort: hours, articles, campaign management, a monthly report. What it rarely states is what that effort produced in revenue, quotes or phone calls.
That is rarely bad faith. It is a structural gap: your supplier reports on their own work, in their own jargon, to someone who cannot check the maths. As long as nobody on your side of the table reads the numbers, every report is by definition the final word.
We close that gap. Not to undermine your supplier, but to base the conversation with them on facts rather than trust alone.
What it concretely gives you
Not another reporting layer, but four things you can use straight away.
- In black and white. Not your supplier's interpretation, but your own tracking data read by someone with no stake in the outcome.
- A stronger position at the table. You know which questions to ask and which answers hold up. That changes every following conversation with your supplier.
- A list that starts immediately. Improvements ranked by impact, with the first steps actionable without anyone else's cooperation.
- A choice without sales pressure. Continue, adjust or replace — you decide based on numbers. We are paid for the assessment whatever the outcome.
How it works
Each step stands on its own. You decide after every step whether to proceed to the next.
Assessment
I review your own analytics data: Google Analytics, Search Console, your sitemap, your source code, and the reports from your current vendor. You will receive a report with sources cited for each finding, clearly distinguishing between established facts and interpretation. Two to three weeks.
Action Plan
A prioritized list of improvements, with the first steps actionable without requiring anyone else's involvement. Plus the questions you can present to your current vendor. We will go through it together in a 90-minute meeting.
Execution
If your current setup can be improved, you can get to work on that—with your own vendor. If replacement turns out to be the better path, we will build it: fixed price, fixed scope, demo within 15 minutes. But only when the data supports it.
Mark Lens
I have worked in IT for thirty-five years, on both sides of the table: as a supplier who reports, and as an entrepreneur who had to judge agency invoices without the time to check every number personally.
The name ITsolutions is no coincidence: my first company implemented ERP systems in Navision, better known today as Microsoft Dynamics 365 Business Central. Later I grew PromoButler into Belgium's largest retail platform — over three million visitors a month, without a single euro of media budget, with practically every Belgian retailer as a client.
I also founded the purchasing groups Qcom and Qresellers, together worth over 150 million euros in revenue, and owned EuroSys (B2B) and the retail chain Auva (B2C): over 40 million euros in combined revenue and 250 IT professionals, until their acquisition in 2023.
Between 2011 and 2016, through Awali, I advised companies and governments on SEO, Google Ads and Analytics. Every case file is now prepared by me personally — data analysis, search performance, technology, and what AI is doing to all of it today. That is why there are never more than three cases a month.
Frequently asked questions
The questions that come up first most often.
- What does an assessment cost?
- A fixed price, known upfront and independent of the outcome. The current rate and the running introductory rate are on the assessment page.
- How quickly do I get the report?
- Two to three weeks from the moment I have read access to your analytics, search and advertising data. Read access is enough; I never ask for admin rights.
- Do I have to drop my current agency?
- No. The report goes to you, not to them. If your agency does good work, that is in the report too — backed by the numbers.
- Do you build as well?
- Yes, at a fixed price and a fixed scope. But building is never the conclusion of an assessment: the action plan always starts with what your current setup and current supplier can improve.
Are you an agency or supplier yourself? I also carry out assessments on behalf of agencies that want their own work measured independently. For agencies
Start with the numbers, not with a quote.
Send a short description of your situation. Within 24 hours you will know whether an assessment makes sense in your case — and if it does not, I will say so.
- Reply within 24 hours
- Report with a source behind every finding
- Two to three weeks from access to report
- Maximum 3 cases per month, handled personally