Glossary
What is Smart Image Optimization (AVIF/WebP)?
AVIF and WebP are modern image formats delivering the same quality at a fraction of the file size. Your photos are converted automatically and scaled per screen at the network edge — up to 70% faster loading with no visible quality loss.
- Automatic format — each device gets the fastest image type
- Right dimensions — no desktop-sized photo on a phone
- No manual work — you simply upload the original photo
Independent digital advice
Start with the numbers, not with a quote.
Send a short description of your situation. Within 24 hours you will know whether an assessment makes sense in your case — and if it does not, I will say so.
- Reply within 24 hours
- Report with a source behind every finding
- Two to three weeks from access to report
- Maximum 3 cases per month, handled personally

Mark Lens
Who you get at the table