Glossary
What are Core Web Vitals?
Core Web Vitals are the three metrics Google uses to judge your site's user experience: how fast the main element appears, how quickly the page responds to interaction, and how stable the layout stays while loading. They factor into your ranking.
- Fast to appear (LCP) — main image or text within 2.5 seconds
- Responsive (INP) — clicks and typing feel immediate
- Stable layout (CLS) — nothing jumps around while loading
Independent digital advice
Start with the numbers, not with a quote.
Send a short description of your situation. Within 24 hours you will know whether an assessment makes sense in your case — and if it does not, I will say so.
- Reply within 24 hours
- Report with a source behind every finding
- Two to three weeks from access to report
- Maximum 3 cases per month, handled personally

Mark Lens
Who you get at the table