Glossary
What is Smart Routing?
By default the internet does not always pick the fastest path between visitor and server. Smart Routing continuously measures network routes and sends each request along the fastest one — up to 30% faster loading, especially on mobile and from abroad.
- Shortest route — traffic travels via the nearest network hub
- Avoids congestion — busy or slow internet exchanges are bypassed
- Stable on mobile — less packet loss and stuttering on 4G/5G
- Measurable result — visible in your Core Web Vitals report
Independent digital advice
Start with the numbers, not with a quote.
Send a short description of your situation. Within 24 hours you will know whether an assessment makes sense in your case — and if it does not, I will say so.
- Reply within 24 hours
- Report with a source behind every finding
- Two to three weeks from access to report
- Maximum 3 cases per month, handled personally
Mark Lens
Who you get at the table